How can small melon seeds maintain their status as a national snack?

As a traditional Chinese snack, melon seeds have a good foundation in the domestic market, and are loved by consumers for their tea and snacks, casual conversations, and especially during festivals and holidays. There is a wide variety of melon seed products, including sunflower seeds, watermelon seeds, pumpkin seeds, white melon seeds, loofah seeds, etc. Among them, sunflower seeds have always been the mainstream of consumption.

In recent years, the domestic melon seed consumption market has maintained stable growth. Data shows that in 2018, the domestic melon seed industry consumed about 4.0468 million tons, of which 2.9255 million tons were sunflower seeds, followed closely by watermelon seeds and South melon seeds.

As the most common leisure activity in daily life, the melon seed industry has a low entry threshold. Currently, there are many operating entities in the industry, and compared to other segmented industries, the concentration of the melon seed industry is relatively low. As a leading enterprise in the industry, according to statistics, the market share of Qiaqia Food's melon seeds in 2018 was only 7.4%. Most enterprises have outdated production technology, and the industry as a whole still has great potential for development.